Recently, Marc Galeazzi bought a money making blog called One Man’s Goal for $10,000. His move has been met with some skepticism by other bloggers on the wisdom of spending such a large sum of money for a “money making blog”.

Frank over at OpTempo tries to give Marc some advice.

Here are the blog stats for One Man’s Goal - so you can decide for yourself if it’s money well spent.

Traffic
4/5/08-4/10/08 - 1,135

Alexa - 83,114
Technorati - 16,847
Earnings (As quoted by Bryan for past month) $1,150
Posts - 230
Comments - 3,535
Rss feed - 616 (This is low because Bryan only recently coverted to feedburner) Real Est. - 1000, but will will use the 616.
Inbound links - Google - 165 Yahoo - 7,226
Page Rank -4
45n5 ranking - 50
Aweber Newsletter Subscribers- 396

Based on one month’s earning, the blog sold for about 10x monthly earnings. But we don’t know if those earnings are consistent. You usually value a blog based on the stability of past earnings and projections of future earnings. Other factors like the number of readers and the size of the email list can come into play as well. Personally, I don’t care about 45n5 ranking, Alexa ranking or the number of posts and comments.

Will Marc succeed? I don’t know but I think that he will put everything he has into it because of the amount of money he has invested into it.

I wish him luck. The “make money online” blogging niche is really crowded and you have to really stand out and be able to carve out your own piece of the pie.

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