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Text Link Advertising Is Dead? Maybe Not…
Author: Hock10 Jan
Everybody and their mother knows that Google frowns on paid text links as a way for webmasters to buy link juice for their sites. So it turned out that 2007 was the year that most of what’s known as text link advertising died. Most bloggers are so scared now that they put no follow links on all their link ads.
(By the way, if text link ads are being discouraged, why does TLA still have PR7?)
image credit: w@ndering_st@r (Flickr)
There is another way to do sell text links which is virtually undetectable to Google. Some people call it content hosting or presell pages.
By the way, Bob Massa’s blog (where I found the term ‘content hosting’) is one that you should read and keep in your feed reader. Lots of good insight there.
The way it works is that you contact the webmaster or blogger directly and ask them if you could pay them to have some of your content and links put on their site as part of a post.
It’s like product placement on TV shows. Or like how you see the judges on American Idol always drinking Coke. That’s content hosting for you.
This way your links will look a whole lot more natural than if they are a part of a list of text links on somebody’s sidebar. That’s just screaming out for Google to get you.
I’m sure there is already an underground market for such a thing. If you target a well established blog to host your content, you get both the benefit of the traffic as well as the link juice.
That’s all the more reason to expand your inventory of sites so that you have a stable of sites with various PR values that you can use content hosting to introduce your newer sites. For the more advanced, you can spread out your hosting and also your IP addresses.
The key is keeping things looking natural. Some people think you’re trying to game the search engines. I think you’re just trying to figure out their rules and play by those rules.
Here is an image that I came across on Flickr. I’d like to call it Determination.
image credit: J Quantz Jr. (Flickr)
Technorati Tags: text links, backlinks, passing PR, content hosting, presell pages, link juice
Popularity: 29% [?]
7 Responses for "Text Link Advertising Is Dead? Maybe Not…"
If you are scared of placing text links on your website, there is always paid blog posting. You can write a blog post about advertisers and actually get paid for it. Plus the links are embedded within content. Let me know if you are interested or have any questions.
Scarlett T
LinkWorth Staff
Scarlett,
Your concept is the same BUT I don’t like the way that these posts have to declare that they are sponsored posts. Or have you guys changed the TOS? If it’s marked as a sponsored post, then it is easily tracked down as paid content.
Here’s a thought. How can Googlebot tell the difference between a Top or Most Recent Commentators list and a list of paid links if the header text is the same?
I do agree though that you’ll see a lot more undercover content placement arrangements.
Hmm … that’s a good question, Frank. I think that Google can tell the difference between a link to a site that regularily buys advertisements (or is of a commercial nature) and a non-profit site, though
As a relatively new blogger with a site started in november, it’s hard to get a handle on the mystery of backlinks…they are almost like cybercrack, everyone is trying to get them, but if you get them in the wrong way they can be big trouble for your site. If I am thinking about changing my focus and trying to make some money from my blog, are increased links essential?
Michael,
Backlinks are one of the main ingredients in the recipe of how search engines determine your page’s rankings. So yeah, they are essential… especially one way links and links from sites that are considered to be authority on the subject.
I started a money making blog on wordpress. As soon as I started adding links they suspended my blog. By then I already had over 70 posts religiously posted everyday with advice suggestions and help for others to make money in all sorts of ways. Wordpress won’t be seeing me again soon. At least Google blogs promote free enterprise. Wordpress want to make money from YOU…..
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