Do you know how long your website or blog takes to load for users with different internet connection speeds? The reason this is important is because not everyone is using broadband although it is becoming increasingly widespread. If your site takes forever to load, the chances of the visitor clicking on the back button is higher and you’re going to lose a lot of traffic that way.

Fortunately, there are tools available online that lets you check how fast or slow your site loads. Most of these tools are free. One example of such a tool is from websiteoptimization.com.

It tells you how fast your site loads depending on what type of connection your visitor has. It also gives you suggestions on how you can improve your load time.

Try to keep the load time less than 3 seconds. The main culprit of slow load times is usually images. Try as to use images in JPG or PNG formats. These formats usually take up the smallest amount of memory. If you have Photoshop, you can save the images in different formats and compare the file sizes. You can also set the amount of compression to use.

If you’re using third party widgets on your blog, these could also slow down your load times. You might have noticed that I have removed the Blog Catalog widget from my sidebar because I found that it was taking a long time to load up.

Remember, the faster your site loads, the more visitors you’ll retain and more visitors mean more money!

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