Comments on: Your Blog In A World Without Ads

By: Marcus Hochstadt

Marcus Hochstadt — Fri, 29 Feb 2008 12:22:10 +0000

Principally, I advise students to use text advertising instead of image ads. (I.e., linking to, for example, affiliate programs within the text.) #1 they don’t scream, #2 they’re in the flow of the visitor’s eye, and #3 if done well, many visitors do not notice it’s an ad.

By: Llama Money

Llama Money — Wed, 20 Feb 2008 16:49:22 +0000

Adblock will only ever be used by the tech-savvy niche of folks. These people don’t generally click on ads anyway, so I would be inclined to say that it won’t affect anyone’s income at all.

Fully 100% of my online income comes from advertising revenues, and I won’t be making any changes due to this.

By: Hock

Hock — Tue, 19 Feb 2008 12:14:44 +0000

Hi Michael,

You can easily enable or disable the plugin by doing ctrl+shift+A.

By: Michael Aulia

Michael Aulia — Tue, 19 Feb 2008 04:34:55 +0000

I used this plug in since the day one I used Firefox.

After being a blogger though, I realise how I had hurt the blogging communities :{ I took it off now

By: Frank C

Frank C — Sun, 17 Feb 2008 02:53:52 +0000

For IE7 there is IE7Pro: http://en.wikipedia.org/wiki/IE7pro

It essentially turns IE7 into Firefox with several popular plugins functionality-wise.

As for the future, I think you’ll see a lot of product placement like ads. I use this on a few of my niche blogs that bring in a product feed that blends with the original content.

By: Hock

Hock — Sun, 17 Feb 2008 02:40:55 +0000

Hi Frank,

First off, thanks for visiting and for posting your comment. As with any type of technology, there are always two sides to it. Adblockers and unblockers, spyware and anti-spyware, etc.

I can refer interested readers to this Wikipedia entry about AdBlock Plus and if you look under the criticism section, you’ll see how people are trying to combat it.

Hello James,

I agree with you. Advertisers have to become more creative to reach the intended audience. Look at pop-up ads and where it has ended up. Someday, something else will probably replace the 125×125 ads spots that you see are so prevalent with bloggers in this niche now.

There isn’t a plugin like this for IE yet?

By: James - DigitalKeyToInfo

James - DigitalKeyToInfo — Sat, 16 Feb 2008 22:17:06 +0000

I would be more concerned about this plugin for IE users. Most Firefox users are more likely to already be bloggers and I would not expect them to click an ad anyway.
Eventually, internet advertising will have to become more entertaining to catch the viewer like TV ads have become.

By: Frank C

Frank C — Sat, 16 Feb 2008 20:48:56 +0000

There are some tricks you can use to display ads anyway when an adblocker is in use up to refusing to display the page’s content. It all depends on how far you want to go with it.

I’ve also notice adblocking depends a lot on the niche. In tech niches it’s as high as 60% of Adsense being blocked but on hobby niches with fewer tech savvy folks visiting it’s only about 5%.