My initial thoughts about Entrecard is that the traffic quality is lousy. Most of the people are just surfing through to gain credits.
According to Google Analytics, since I set this blog up in Entrecard on November 28th, I’ve gotten 211 visits through Entrecard, that is including people who click through ads I placed as well as people browsing my site through the Entrecard inventory. Folks who intend to advertise usually click through the blog to check it out.
The number of card drops on my blog:

The number of ad clicks through ads placed on other blogs:

Clicks on my card from the Entrecard site (organic clicks):

Here’s the kicker - the average time on the site is 75% less than visitors through other referrals. Entrecard visitors look through 40% less pages and the bounce rate is 37% higher.
Here are more stats:
1. On average, I’m getting about 15 card drops per day.
2. I did manage to get an ad on JohnCow.com for a day - that brought in a measly 23 clicks. You would think that with the number of credits required to advertise (80 credits per day when I did it - it’s now 160 credits per day) on JohnCow that my return would be better.
3. Advertising on DormEarning.com with 12 credits per day brought 10 clicks. Moral of the story, test your advertising and measure the returns. Spending more credits on ads doesn’t necessarily mean that you’ll get more visitors clicking to your site.
Tips for using Entrecard effectively:
1. When looking to advertise, check out the blog you intend to advertise on. Make sure that your card will appear somewhere uncluttered and easily noticeable - somewhere above the fold is the best. If the blog has a ton of ads all over the place, chances of your card getting click gets lower. If your card appears all the way on the bottom of the page, once again, you’ll likely not get any clicks.
2. Try other categories. If your site is about making money online, you can also try advertising in other categories like hobbies, internet, lifestyle, etc. This might also cost you less credits as the popular make money blogs require lots of credits.
3. Advertise on newer blogs listed on Entrecard. These require few credits to advertise on, so you won’t have much to lose while getting more exposure for your ads.
4. When you visit other blogs you find through Entrecard, leave them a comment and let them know. Network with other bloggers.
5. Leave recommendations for people you know. They might do the same for you.
6. Design a more attractive card. Don’t know how to do it yourself? Ask people for help or hire someone. An attractive card will increase your chances of getting your ad noticed. It will also help build your brand.
It’s harder to track things like how many people who visit through Entrecard become RSS subscribers or mailing list subscribers. Harder but not impossible. If you’re serious about measuring your traffic, you should consider tracking all these things.
[tags]Entrecard, getting traffic to your blog[/tags]